Cyrus Gilbert-Rolfe

胡睿思

About

I work in the Retail & Apparel team at Kezzler. We help brands connect the analog and the digital, which unlocks value most people haven't even thought of before.I like to think I'm an expert in unpacking complex ideas and turning them into stories that companies can engage with. In my experience, if people can emotionally attach to an idea, they are far more likely to be able to adopt it.I was born in the pre-Internet era, grew up in New York, and have lived in South London since the 1970s. If you want to know a great place to eat in most cities in Europe, or somewhere that won't screw up a Negroni, ask me.Talk to me about fashion, retail, grocery, the overlap of virtual and physical, what tech we are going to need to make Digital ID work, where consumer behaviour is heading, what it takes to incubate an idea, how to grow a company and successfully fundraise, what is the perfect martini, and how to consistently lose at Texas Hold 'Em. I have other specialist subjects but these are a good start, and I definitely love talking.